Welcome
Restructure Digitally with Success
We boost your organization's ability to employ digital solutions to advance your business and market leadership.
The Challenge
The world has gone digital. Digital solutions impact and influence our daily routines and activities (e.g., Waze, Mobile Pay, Podcasts). Thus, the increased presence and usage of digital solutions heightens the requirement for organizations to deliver impactful digital solutions that are user-friendly, add value, and ultimately, address end-user requirements.
As a result, B2B organizations are placing a greater level of focus and investment in digital to improve their customer engagement, streamline operations, their efforts and achieve positive returns. However, many B2B digital strategies are failing as organizations struggle in their ability to define and deliver upon their digital aspirations. According to most publications and analysts, about 70% of digital transformations fail.
Let's change that outcome. Eastan Consulting will partner with you to devise the critical activities and actions to take to overcome the common pitfalls that plague digital strategies enabling you to execute your transformation at your pace and with measurable success. We’ve successfully delivered digital guidance and solutions to organizations from startups to Fortune 10 giants in diverse industries ranging from retail, airline, high-tech, to supply chain.
Let's work together to realize your digital aspirations.
We Are The Eastan Group
The Eastan Group provides digital solution guidance on the critical elements required to define and deliver impactful digital solutions:
- Who: Identify your target market. Who are they? Why are they important? What do they need and care about most?
- What: Define your overall plan and approach to meet your target audience’s needs - digital strategy, operations, and. What’s your recommended approach?
- Where: Prioritize your digital channels and audiences. What is most important? Why? What is game changing?
- When: Sequence solution delivery to maximize desired outcomes and impact. In what order? How will you measure performance?
- Why: Determine how to integrate digital solutions and strategies with your business objectives to drive customer engagement, increase revenue opportunities, and improve efficiencies.
Our Approach
We'll partner with you to evaluate the needs and aspirations of your organization and your customers/market. We'll balance that with an assessment of your organization's current ability to meet those needs. We'll then develop a strategy and approach that addresses those needs and requirements in a thoughtful, innovative manner developing a plan that is realistic and achievable.
To get started, please complete our DIY Digital Assessment.
Our Services
We partner with you to design and develop critical items to support your Digital Restructure from Discovery, Strategy, Solution Roadmapping/Management, Operational Models, and Performance Management.
- Discovery: How do you get started? Where should you focus? Who should you target? Before jumping in it is crucial to understand exactly what problems to address, who the target audience is, and if the solution will genuinely add value.
- Digital Strategy: Every great journey starts with a map. Unless you have a definition, direction, and a strategy to make it happen, it won’t happen.
- Digital Solution Roadmapping/Management: It’s not enough to have a strategy without execution. Let's develop an action plan that is actionable, achievable, trackable, and results oriented.
- Operational Models: "We are what we repeatedly do. Excellence, then, is not an act, but a habit." Define how your team will need to work and operate (processes, roles, and responsibilities) to meet your objectives.
- Change Management: Establish/refine how you plan, implement, incent, and monitor changes in your organization.
- Organizational Design: How many team members should you hire? What skills are needed? For what areas? Don’t guess. Plan.
- Performance Management: You can’t improve what you can’t measure. Determine the right metrics/analytics to capture that have impact.
Let's Get Started
Complete our DIY Digital Assessment.
Based on your findings, contact us and let's review your findings and discuss how we can partner together to address your specific areas of concern.
Actions Speak Louder Than Words
We have had the opportunity to engage with success with a diverse set of companies spanning startups to Fortune 50 companies. Here are a few examples:
- Virtual Reality Startup: Provided product and marketing strategy guidance. Efforts supported company’s efforts securing Series A funding and $50M valuation.
- Supply Chain Web Management Software Company: Developed product roadmap enabling company to pioneer supply chain management marketplace and grow revenue leading to a successful public offering.
- High Tech Solutions Company: Drove Marketing Digital Transformation supporting company’s efforts to improve and advance marketing processes and supporting solutions.
- South American Airline: Drove Agile transformation for global airline digital IT team enabling team to accelerating development of digital solutions. Resulted in $350M+ in in increased revenue Year 1.
Don't Just Take Our Word
We have successfully delivered digital transformations in large organizations, in individual business units, and start-ups. With a proven track record across multiple industries, our team is ready to assist you on your journey. We measure our success against your success.
"Eastan has done a fabulous job of triaging, organizing, and institutionalizing processes in our Product Management and Support organizations."
Vice President, Professional Services, Manhattan Associates
"Eastan has a pragmatic approach to creating Digital Solutions to meet business needs. They are able to blend client requirements with technology to form strong designs."
Transformation Solution Consultant (United Kingdom)
"Eastan offers great digital commerce leadership able to provide game changing thought leadership given their extensive experience."
Senior Digital Business Leader (Chile)