Organizations know the importance of marketing to achieve their business objectives (how else do you attract and drive customers?!?). Yet, organizations and their marketers do not know how much to invest and where and the data to justify why. And they lack the ability to capture the return on their investments. As a result, organizations struggle on their ability to justify marketing investments.
Let’s fix that and make your marketing decisions and discussions with executive management more meaningful and effective. And impact and improve your ability to measure the return on the investment of marketing activities (MROI).
Eastan will partner with you to establish an MROI approach that captures, measures, and tracks the impact of your marketing activities tied to revenue. Your improved MROI capabilities will help you better justify your marketing investments (how and where) and your ability to realize them in support of the execution of your Marketing strategy.